Identify, influence and engage active buyers in your tech market with TechTarget’s purchase intent insight-powered solutions. Activity matters.
Why TechTarget
TechTarget provides solutions to help technology vendors with their go-to-market strategies, marketing, and sales enablement. Their solutions are backed by proprietary intent data and audience insights.
Key Solutions Areas
- Go-To-Market Strategy and Execution
- Account-Based Marketing and Sales
- Technology Marketing
- Partner Marketing
- Technology Sales
Key Products
- Priority Engine – Account-based marketing platform
- Lead Generation – Custom content, webinars, events
- Contact Data Services – Contact database services
- Demand Gen & ABM/ABX – Demand generation and ABM services
- Data-Driven Display – Targeted digital advertising
- Custom & Native Web Sites – Custom website development
- Research, Advisory & Consulting – Research and advisory services
- Sales Enablement – Sales tools and training
Outcomes Delivered
- Improve go-to-market strategy
- Identify and engage target accounts
- Enhance contact database
- Build awareness and generate leads
- Drive event attendance and webinar registration
- Convert website visitors and enable sales
- Accelerate channel recruitment and sales
- Prioritize outreach and improve prospect response
- Generate meetings and opportunities
Let me know if you would like me to modify or expand this summary. I aimed to pull out the key sections and offerings into a concise overview.
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