Purchase Intent Data for Enterprise Tech Sales and Marketing | TechTarget

Identify, influence and engage active buyers in your tech market with TechTarget’s purchase intent insight-powered solutions. Activity matters.

Why TechTarget

TechTarget provides solutions to help technology vendors with their go-to-market strategies, marketing, and sales enablement. Their solutions are backed by proprietary intent data and audience insights.

Key Solutions Areas

• Go-To-Market Strategy and Execution
• Account-Based Marketing and Sales
• Technology Marketing
• Partner Marketing
• Technology Sales

Key Products

• Priority Engine – Account-based marketing platform
• Lead Generation – Custom content, webinars, events
• Contact Data Services – Contact database services
• Demand Gen & ABM/ABX – Demand generation and ABM services
• Data-Driven Display – Targeted digital advertising
• Custom & Native Web Sites – Custom website development
• Research, Advisory & Consulting – Research and advisory services
• Sales Enablement – Sales tools and training

Outcomes Delivered

• Improve go-to-market strategy
• Identify and engage target accounts
• Enhance contact database
• Build awareness and generate leads
• Drive event attendance and webinar registration
• Convert website visitors and enable sales
• Accelerate channel recruitment and sales
• Prioritize outreach and improve prospect response
• Generate meetings and opportunities

Let me know if you would like me to modify or expand this summary. I aimed to pull out the key sections and offerings into a concise overview.